Southport Development Strategy

Southport Development Strategy

We were appointed as lead consultant by Sefton Council to prepare the Southport Development Strategy.

The Project

We were appointed as lead consultant by Sefton Council to prepare the Southport Development Strategy. The Strategy aimed to develop a set of masterplanning and spatial framework policies to establish Southport as a classic resort for the 21st Century.

Our Solutions

The Development Strategy primarily concentrated on enhancing the experience of visitors to the town. In order to achieve this, we provided a focus on enhancing gateways, reinforcing linkages and better showcasing areas such as Lord Street, the promenade and the beachfront.

Amongst other proposals, the Study identified a Development and Delivery Strategy for the long-established Pleasure Land Theme Park, located potential sites for new retail and residential schemes and established a car parking and signage strategy central to improving the visitor experience.

Consultation with key stakeholders was integral to this assignment with a communications strategy developed with the client from the outset. In addition, we also held meetings with a number of key bodies including local landowners, Mersey Travel, Liverpool LEP, Southport College.

The Outcome

The project successfully established a number of strategies to improve Southport’s physical environment and enhance the town’s offering to visitors. The Council are now working with partners to develop an action plan and funding packages.

Team members